amy jay
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The Royal Exchange

Rewriting the script for
the Royal Exchange

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Brief

To design a completion brochure and accompanying campaign for an iconic building in the heart of Manchester.

Solution

A campaign which plays on the building's truly unique position as the home of the Royal Exchange Theatre, using script style language and a brochure that resembles a theatre program, complete with reviews.

Involvement

Campaign identity, copywriting,  brochure, website, emails, launch event concept.

 
 
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Agency: J2
Sector: Commercial Property